Warby Parker has worked really hard to build up its brand. Like, really, really hard. A-B testing the difference between “collegiate” and “preppy” hard. It has paid off — Warby Parker has a strong brand, and naturally, others in the world want to capitalize on it.
via Pocket http://pandodaily.com/2013/08/30/best-way-to-deal-with-copycats-dont/
No comments:
Post a Comment